New England Patriots quarterback Tom Brady is arguably the most popular player in the NFL.
"The cover is a great honor for me", Brady said in an EA-issued statement.
EA Sports is making a bold statement with this cover choice, especially in the first year of a new game engine.
Previous cover stars have fallen to the "Madden curse", which meant those who appeared on the cover of a Madden NFL game would soon suffer from an injury or poor performance. "It doesn't stand a chance!"
Brady may not want to be so defiant. There's no word yet on whether Madden 18 will also feature a mode in which you must dodge your political affiliation during press conferences.
Madden 18 releases just prior to the season on August 25, 2017.
Other NFL players such as Michael Vick, Shaun Alexander, Donovan McNabb, Daunte Culpepper, and Peyton Hillis would all grace the cover and then proceed to have career-worst years or have their seasons cut short due to injury.
EA said in January that Madden 18 will be the first entry in the franchise to be built in Frostbite, the EA DICE-developed engine that is the basis for nearly all EA games. He added that he does not believe in curses and is ready to take the challenge head on and he is so confident about it that he believes the curse will lose. It also includes freaking out over news that might not even be reported midseason. EA Sports unveiled the cover of the next installment of their long-running sports franchise on May 12, and look at that.
The standard edition of Madden 18 will be available for the usual $59.99.
Last but not least, players can get in on the hype early by pre-ordering the G.O.A.T (Greatest Of All Time) Edition.