Footage of the incident, shared on Twitter by ABC reporter CeFaan Kim, shows the Burke family on the JetBlue plane from NY to Las Vegas - but instead of the excitement that normally accompanies a holiday, they were forced to wait on the runway because their cake was deemed a risk to security.
The airline disputes the Burke's account and says they declined to remove the cake when asked by attendants.
Now JetBlue Airways is involved in another passenger-crew incident, and the trigger was, of all things, a buttercream birthday cake.
Cameron Burke told The New York Daily News in an interview that on May 3, he and his family went to John F. Kennedy Airport in NYC for a Las Vegas flight.
The situation escalated when another flight attendant started berating her colleague about not telling Cameron to put anything in the overhead bins, and then confronted Cameron.
At one point during the conversation, another flight attendant was called over and the Burke family was asked to leave the flight. On one side of the aisle, Minta Burke and the couple's two young children are seated together; Cameron Burke is presumably seated and recording from the seat just across the aisle from them.
Video recorded by Cameron Burke captured two Port Authority police officers on the plane asking questions of the family.
"(The customer) refused multiple requests from the crew to remove the items... became agitated, cursed and yelled at the crew, and made false accusations about a crewmember's fitness to fly."
Cameron Burke, speaking to the New York Daily News, said he plans to file a lawsuit against the airline. Couldn't wait to get to Las Vegas, and all of a sudden this occurred, and my two children are screaming, crying.
"The officers took down my information and left the plane", said Burke.
But they say they were ordered off the flight after receiving conflicting advice from staff about the best way to store the dessert.
"She said I was being non-compliant", Burke explained.
Burke's 7-year-old son Cameron Jr. began crying and his 9-year-old daughter Camille was scared, he said. "The Captain determined the customers' behavior demonstrated a risk for additional escalation in air and would not be allowed to fly".
The most notorious came in April, when viral videos captured a passenger being forcibly removed from a United Airlines flight. A flight attendant told Cameron he had to move it.
Another day, another public relations incident aboard a flight.
Video screen grab showing the family's removal from the plane.