The East Coast burger chain was named consumers' favorite hamburger chain in Harris Poll's annual brand report. This is the first time Five Guys has been crowned the burger champion, dethroning In-N-Out, which has held the top spot for the last two years.
Researchers found that McDonald's was the most familiar restaurant to people who were surveyed but, yeah, they weren't even voted as being in the top five places where you can grab a burger. The designation comes from Harris Poll surveying more than 100,000 Americans about 4,000 companies, including 90 restaurants.
The Harris study, in its 29th year, measures the strength of brands across various media - from travel to finance to restaurants.
"It's a simple burger that's filling and delicious in a guilty sort of way", Hollis Johnson wrote in his Business Insider review of Five Guys. Burger juggernaut McDonald's could only make it to number seven in the rankings, behind smaller operators including Wendy's at four and Culver's at five. Burger King, Jack in The Box and Carl's Jr. didn't crack the top 10 list.
In-N-Out Burger, a cult favorite for decades in Southern California and the West, is no longer America's favorite burger chain, according to a poll. The chain only serves burgers, fries, shakes and drinks. Today, that figure has grown to 68%, with Five Guys reaching 81% familiarity with Gen Z and millennials.
Following are other No. 1 brand ratings: Starbucks (coffee and quick service restaurant), Chick-fil-A (chicken restaurant), Papa John's Pizza (pizza chain), Subway (sandwich shop), Moe's Southwest Grill (fast casual Mexican restaurant), The Cheesecake Factory (casual dining restaurant) and Ben & Jerry's Ice Cream (ice cream and frozen yogurt shop).