In 2004, Ken "broke up" with Barbie.
Twitter users let their hair down and had a good laugh on Tuesday, after the Barbie doll line introduced an array of new Ken dolls, one of them sporting a man bun.
Barbie's companion Ken has undergone a wide-ranging makeover with the United Kingdom launch of varying body sizes, skin tones and hairstyles including a man bun and corn rows.
That's right, you can meet this plastic stereotype at Brooklyn Roasting Company at 25 Jay Street in DUMBO on Wednesday, as the coffee house "has teamed up with Barbie to give away free Man Bun Ken dolls to customers rocking a man bun". The iconic toy became available in new sizes (tall, curvy and petite) with different skin tones and fashion ensembles.
Mattel in April reported that Barbie sales declined 13 percent in the first quarter of 2017 when it also reported a much bigger than expected quarterly loss and cut its full-year sales growth forecast.
We'd totally want to hang out with this Ken doll.
After spending decades looking like the world's least emotive Abercrombie & Fitch model, Barbie's boyfriend Ken is finally getting a modern makeover.
According to GQ, Ken's reboot will come in different forms.
For what it's worth, giving the classically handsome Ken a man bun makes him look like a miniature David Beckham. Not like we'd choose a Ken exclusively based on muscles, but hey - having the option is just kind of nice.
Ken will be sold in three body shapes: "slim", "broad" and "original".
"Yes, some people will say we are late to the game", Evelyn Mazzocco, former general manager and senior vice president of the Barbie brand, said at the time.