At the peak of Conor McGregor's memorable (and largely obscene) rant during Wednesday's second leg of a four-city worldwide press tour promoting his August 26 boxing match against Floyd Mayweather, the UFC lightweight champion turned his anger onto cable network Showtime.
CONOR MCGREGOR denied racism claims and said: "I'm half black". McGregor asked. "You can't even read".
The Six God welcomed the two fighters as their promotional tour stopped off in Toronto.
"People like to see people talking trash", Mayweather Promotions CEO Leonard Ellerbe said.
"What'd you think about that?"
It played even better to the decidedly pro-McGregor crowd as he walked back and forth on the elevated red carpet runway in the middle of the arena floor toward the stage as the show started. "I want you to take this, listen to it, and learn how to build a real empire".
The Black Privilege author made sure to specify that McGregor calling Mayweather "boy" wasn't as bad as using the N-word, but the word boy is a not so distance cousin to the racial slur, and has been used historically to diminish a black man's manhood. 50 Cent took it a step further, by challenging "Money" Mayweather to his own personal challenge. "As the broadcast partner of both the UFC and PBC, this fight is the ultimate intersection of these worlds, making Fox Sports the definitive destination for combat sports fans".
After hearing McGregor once again promised to knock out a man that's never been beaten, Mayweather challenged McGregor to put his money where his mouth is. McGregor responded by grabbing hold of the infamous schoolbag and laughing, "There's only about five grand in this!" "F*** off I'm just gonna roll with it".
The fight will take place August 26 in Las Vegas.
During the latter part of the press conference, Mayweather grabbed an Irish flag from the audience and draped himself in it to mock McGregor as he's done throughout his career when facing top boxers from Latin American countries as well.
They meet again on Thursday night in NY but McGregor's coach was honest enough to admit he does not think Mayweather will be spooked by the Irishman's taunts.
"I'm concerned that in Vegas there's going to be a whole lot of problems happening", added Jarard J, in while Wanda Smith recovers from surgery.