Apple announced it at a special event held at its new campus in Cupertino.
Many rival devices already offer these features.
Apple says it is working with 20th Century Fox, Lionsgate and other production houses to bring new content to iTunes. They will be sold at the same prices as high-definition video, which tends to be a few dollars more than standard-definition versions.
With 4K compatibility, the Apple TV is revealing its newfound ambitions to compete with Hollywood studios and streaming platforms like Netflix. The cost and offerings will depend on your carrier, Apple says.
Preorders are opening up on September 15, but the watch itself will actually be up for grabs later this month on September 22. It's unknown if users will be able to make wireless calls with the cellular version. Yes, a product Apple should have shipped two years ago.
The best update to the Watch is that you can now leave your phone at home and head outdoors, go for a swim, or surf. Apple will also have a non-cellular Watch for $329.
This essentially means that you can make calls and receive text directly on your wrist. After introducing the ceramic white watch material last year, this year Apple is introducing a ceramic gray. It will be available from September 22 and the pre-orders for the watch will start from September 15. Some users may upgrade to the new cellular version.
Apple's most recent smartwatch, the Apple Watch Series 2, was released a year ago and featured a faster processor than the original, Global Positioning System tracking, and the ability to wear it while swimming. Watch OS 4, which comes with new watch faces and new characters.
Apple is opening is product event with a tribute to its late co-founder, Steve Jobs, and a nod to those impacted by the storms devastating Texas, Florida and the Caribbean.
Apple has not disclosed smartwatch sales. But often, it's asymptomatic, making it hard for people to know if they have it. "It's taken some time, but we can now reflect on him with joy, rather than sadness", Cook told the audience in the new Steve Jobs Theatre. Williams said improved OS will include more physical activity monitoring, including better heart rate tracking features. The new smartwatch comes with several improvements and features.
Apple hasn't announced a Golden Master seed of iOS 11 yet, but it will presumably be released to developers later today.
The third Apple Watch is here. "With the introduction of iPhone ten years ago, we revolutionised the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone - one in which the device disappears into the experience". The stereo speakers are going 25% louder than those found on the iPhone 7, as well as boasting "deeper bass".
Broadcom Ltd. and Skyworks Solutions Inc. are down.