Samsung hopes its "Galaxy X" will be the world's first truly foldable phone. "With this launch, Samsung will further consolidate its leadership in the premium smartphone segment in India", said Asim Warsi, Senior Vice President, Mobile Business, Samsung India.
This is especially the case for smartphone behemoths Apple and Samsung.
But the latest model in the series, the Note 8, appears to have shaken off the concerns that dogged its predecessor.
Koh did not actually specify the design of its foldable mobile device.
With Apple poised to announce its iPhone X today, Xiaomi has already unveiled the successor to its innovative Mi MIX smartphone at an ongoing event in Beijing.
The Galaxy Note 8 will be officially released worldwide on September, but there are units that reached consumers who pre-ordered them and the good news is that Samsung has rolled out the first update with version N950FXXU1AQI1, which is supposed to improve the stability of the camera application.
Samsung has a presence across price segments, primarily the low-cost and the mid-premium devices, which make up the bulk of the market.
For now, Samsung still faces a few challenges that prevent them from developing a mass-produced foldable smartphone.
Apple might be steering clear of making announcements and pushing out controlled leaks on days when rivals have new products to debut, other companies aren't always so kind. The pressure sensitivity was improved and four new features were added, such as the GIF, translation, and currency conversion.
Only after these issues are resolved will the company will gear towards the production of the foldable smartphone. It also sold a large, 78in TV that could convert from curved to flat and back again by bending the screen at the edges.
However, Bloomberg has previously reported that the company was developing two models of the flexible smartphone. And the Samsung has expected to bring the Exynos variant of the Galaxy Note 8 to India rather than Qualcomm Snapdragon 835 SoC variant. The company had earlier stated they are aiming to sell around 700,000 of the Note 8 device during the first month itself.