Reports that Facebook had trouble identifying ads from Russian trolls during the 2016 United States presidential election, as well as Facebook's ad team getting caught this month saying it reaches more Americans than actually exist, have eroded trust in the social network, critics say. "That's not what we stand for". The company's filing argued that "a disclaimer on Facebook ads would be inconvenient and impracticable".
Multiple congressional committees, including Special Counsel Robert Mueller, are now investigating Russian meddling in the 2016 election and alleged collusion between Trump's campaign and the Kremlin. The restructure would allow Zuckerberg to make acquisitions without much resistance from investors, while letting Facebook "resist the short term pressures that often hurt companies", he wrote. Critics of Facebook say that the network did not do enough to address the deluge of politically charged and incorrect assessments, thus handing the election to Trump.
That's a key step that will allow outsiders to see how many different variants of a given ad are being targeted to various groups of individuals, a tactic created to improve their effectiveness.
He was referring to the idea of "dark posts" on Facebook and other web sites, when advertisers target specific audiences and hide the ads from everyone else.
"Going forward - and perhaps the most important step we're taking - we're going to make political advertising more transparent", Zuckerberg said. In an interview with The Associated Press, Warner said he hoped to work with social-media companies on the bill.
Alongside its announcement about sharing information with Congress, Facebook released a promise to continue its internal investigation into misuse of its platform and a commitment to greater transparency in the ads it runs. Facebook executives will also testify before a Senate Intelligence committee.
"It would require a lot of vigilance on the part of users and voters to be on those pages at the exact time" that campaigns posted all of their ads, said Brendan Fischer, a lawyer at the Campaign Legal Center, a campaign finance reform watchdog group.
Facebook said it acted appropriately when faced with the issue. Google's Senior Vice President of Advertising and Commerce Sridhar Ramaswamy stated, "We've already turned off these [keyword] suggestions, and any ads that made it through, and will work harder to stop this from happening again".