Lastly, $3 was spent on 50% of the ads; and for 99% of the ads, less than $1,000 was spent. First, the company confirmed that it sold more than $100,000 worth of political ads to Russian sources trying to sway last fall's USA presidential election.
Special prosecutor Robert Mueller and parliamentary committees investigate possible links between Trump's campaign team and Russian Federation.
How many people saw them? Earlier this month, the company claimed it found no evidence that it sold election-related ads to Russian entities.
Approximately 10 million Americans may have seen these ads in their Facebook feeds.
Facebook says the ads cost their posters $100,000, and were seen by 10 million people.
Meanwhile, Twitter has also recently shared with Congress a "round-up of ads" that Russia's state-run TV network Russia Today targeted to USA users in 2016. The feature is so focused, advertisers can target people who have returned from a vacation in the past week.
On Monday, Facebook Inc (FB) shares closed down 0.82% at $169.47. Facebook is also tightening its policies to prevent ads promoting "more subtle expressions of violence", which might include some of the ads stoking social tensions.
This is just the latest evidence of what is being described as Russian use of US -based technology platforms to target Americans and exploit already divided political and racial factions in American society over the last two years. Schiff said he intends to publish a representative sample of the ads.
Such a reactive approach to limiting hate speech and misinformation is guaranteed to anger politicians profoundly and goad them into drastic measures such as content blocking, splitting up the companies themselves or blocking them as China does. "These ads are timely, relevant and provocative".
Twenty-five percent of the ads were never even shown to anyone "because advertising auctions are designed so that ads reach people based on relevance, and certain ads may not reach anyone as a result", Schrage explained. He's since said he regrets those remarks.
Few restrictions now exist for online political advertisements. "This is too important an issue to be dismissive [sic]", Zuckerberg wrote.