Nokia’s Return in Market with its Debut Smartphone

November 8, 2011 8:21 pm 41 comments


Overwhelmed Nokia Company is struggling to come back and recapture the lost market with its first Smartphone, based on MS Windows Phone 7 Operating System. Phone has been launched in Nokia World Event in London, on Wednesday, 26 October.

Nokia is in do or die situation with the entry in Smartphone market as company has lost its market share over the past two years. Since high profile companies, Apple and Google have instituted their iPhone and Android Operating System based devices, Nokia has gained biggest market share by catching the attention of wireless phone subscribers all over the world. Nokia, claiming 1.3 billion daily users, has also lost its low end market by Asian manufacturers.

So, it’s a huge gamble for Nokia, which will decide its growth and survival in cell phone market.

The newly introduced Smartphones are the result of strategic relationships between Microsoft Corporation and Finish cell phone maker Nokia. Nokia has also announced to replace its old partner Symbian operating system with Microsoft Windows software.

Today, they have introduced Lumia 800 and Lumia 710. Lumia 800 is a flagship Smartphone, available for sale in few European countries, during November, with retail price of 420 Euros ($584).

Company’s CEO, Stephen Elop, announced that Lumia 800, holding Carl Zeiss Optics, 16 GB memory, 1.4 GHz Processor, 3.7 inch touch screen with 8 MP camera, will be available in November at 31 carriers in 6 European countries, including Germany, France, Italy, Netherlands, Spain and Britain; and it will be shipped in Hong Kong, India, Russia, Singapore and Taiwan before the end of this year.

Lumia 800 shares many applications with Nokia N9 phone, based on Nokia’s own developed operating System-Meego. With connectivity to social networking sites, Nokia has also introduced its own integrated applications.

He said, the other set Lumia 710, a lower cost Windows OS Smartphone, having applications of home grown navigation and free Nokia music with music streaming applications and 1.4 GHz processor will first be available in India, Russia, Hong Kong, Singapore and Taiwan at the end of the year. Its retail price has set to be 270 Euros.

And the new Nokia Asha (hope) range phones, expected to be shipped at this year’s end or beginning of New Year, have been introduced with twin SIM card facilities, music and interactive full map coverage applications with pre-loaded trendy Angry Birds Game, with price range of Euros 60 to Euros 115.

It has also announced to initiate four other Smartphone models to potential cell phone market. With the launch of Smartphones, Nokia’s stock price increased in early afternoon today at the stock market of Helsinki, by 1 percent at $6.81 (Euros 4.89).

During presentation, Stephen Elop said, “eight months ago, we shared our new strategy and today we are demonstrating clear progress of this strategy in action,” he added, “We’re driving innovation throughout our entire portfolio, from new Smartphone experiences to ever smarter mobile phones.”

Elop has introduced Nokia Smartphones with a key tag of, to connect “the next billion” users with the internet.

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